In House Assessment 1: Labrats

During the first ever in house assessment that our interns went through, we assigned them a task: Start up a company.

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We provided them with blank canvases: 3 white shirts and 3 white bucket caps. We gave them $100 funding to spend on anything they wanted, and gave full creative control to them.

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Within 3 weeks, our interns had to:

• Come up with a company name

• Design a logo for the company

• Write up a short brief about the brand and its concept

• Create the physical product using the blank canvases and the $100 funding

• Create a marketing campaign for the products

• Do a photoshoot with the products

• Create a video reel with optional motion graphics

• Create a series of Instagram posts to promote the products

• Create a social media calendar for the Instagram posts with dates and captions

• Create a website banner

• Consolidate all designs and branding into a presentation deck

• Do a physical investors pitch to the What You Know Committee