In House Assessments
About In House Assesment 1
During the first ever in house assessment that our interns went through, we assigned them a task: Come up with a branding for an umbrella company.
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We gave them $100 funding to spend on anything they wanted, and gave full creative control to them.
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Within 3 weeks, our interns had to:
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Come up with a company name
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Design a logo for the company
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Write up a short brief about the brand and its concept
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Create the physical product with their $100 funding
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Create a marketing campaign for the products
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Do a photoshoot with the products
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Create a video reel with optional motion graphics
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Create a series of Instagram posts to promote the products
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Create a social media calendar for the Instagram posts with dates and captions
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Create a website banner
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Consolidate all designs and branding into a presentation deck
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Do a physical investors pitch to the What You Know Committee
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About In House Assesment 2
During their second in house assessment, we assigned our interns to conceptualise and film a short film based around the theme of "Red".
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Once again, we provided them with $100 funding and full creative control as to what they wanted to do with the theme.
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Within 3 weeks, our interns had to:
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Write a synopsis
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Create a storyboard
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Create a script
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Shoot their short film
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Export a minimum of 10 screencaps
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Edit their short film
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Create a 11" by 17" short film poster
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Edit a social media poster
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Edit a trailer of the short film formatted for Instagram
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